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We believe that recycling is not only a practical action, it is also an act of transformation necessary for creating a significant change in the industry.

That’s what we do at La Dama when we create our beautiful diamond-shaped bottle from forgotten scraps of recycled glass and transform our exhausted agave fibers into artesanal agave paper for our labels.

Bagasse is the exhausted agave fibers that are leftover from the production of tequila. We re-utilize them to make labels, books, and canvas that we donate to kids from the surrounding Los Altos communities in our after school programs. In 2019 we donated an estimated 1,500 books and canvasses.

By 2020 we are committing to donate 10,000 more, this donation will supply all the kids in our adjacent communities. Consumers will also notice that all the labels that grace La Dama’s bottle are made from the same bagasse waste. Our beautiful handcrafted labels are the perfect example of how being eco-conscience can also be luxurious.

Waste from the production of Tequila bottles, like glass, for example, represent a great problem for the environment. The resources used to create the bottles are expensive and their pollutant footprint is even greater.

What would happen if we could transform all that “useless” glass waste and turn it into something good and unique? Something that enhances the value of the product by turning waste into something beautiful, worth admiring?

We believe that recycling is not only a practical action, it is also an act of transformation necessary for creating a significant change in the industry.
That’s what we do at La Dama when we create our beautiful diamond-shaped bottle from forgotten scraps of recycled glass.

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